![]() ![]() There is a huge opportunity for companies to re-envision themselves in this new world.” I firmly believe that those that create a competitive edge through fostering shared value for brands, society, customers and even their competitors will grow and win, and those that extract more value than they create will cease to exist. “I am very excited to deepen Vivaldi’s current service offerings, bring brand and business strategies to life, work with top notch talent across the globe, and launch new services, products and ventures that contribute to a more humanized world.”Įrich Joachimsthaler, CEO of Vivaldi added: “Every company needs to reimagine how it creates value. Organizations that are able to effectively tackle fast-paced digital strategies as part of the core business strategy, while pursuing other opportunities and rethinking their business model, will be the ones that thrive in this era of digital disruption.” ![]() On his new role, he said: “Vivaldi has been an agile leader in growth strategy and innovation for over two decades, and ambidexterity is needed now more than ever. He was also responsible for designing, launching, and scaling Liquid’s Venture Studio, specializing in incubating and accelerating early-stage startups in Peru and across Latin America.Īndujar will apply his extensive expertise in open innovation, digital products, services and ventures, to help clients build strong brands, drive exponential growth, transform the fortune of companies, and reimagine new business models. Prior to joining Vivaldi, Andujar co-founded and led the growth of Liquid, that worked with leading corporations on (digital) innovation. His focus will be on bringing strategy to life through service, product, and new venture design, while bringing an end-to-end approach with one partner throughout the process, where strategy and implementation are under one roof.Īndujar will also be responsible for building Vivaldi’s Latin America talent to the firm’s global talent pool, across capabilities including User Experience Design, User Interface Design, Product and Service Designers, Front and Back End Developers, Data Analytics. Mauricio Andujar, a business designer and transformation expert, has joined business and brand transformation firm Vivaldi as a partner.Īndujar is based in Lima, Peru, where he will lead Vivaldi’s digital team, leveraging his experience working with clients, thought leaders and talent around the world.
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